Big business affects public relations ethics Essay Big business today affects public relation ethics. â€œU. S. corporations devote hundreds of millions of dollars annually to ? public relations in order to create goodwill for themselves. A major public ? relations goal is to make people believe that an organization exerts a ? positive and desirable force in society. This process is called image building; ideally, it creates credibility. â€ (Blohowiak 1987) There are two reasons regarding the deterioration of public relation ethics. First, people are driven by self gaining attitude. Second, because of the self- gain mentality, people treat costumers or the â€œotherâ€ as only an object or a means to achieve their desire. Individualâ€™s self gain has been one of the strongest considerations of a man in indulging himself to a business or corporation. It is always automatic that man will seek for gain in any undertaking. Man desires for material things in life and is always in constant act of assimilating these things. This assimilation contributes to the malady of the business world today. Because of this drive of man to gain, man, most of the time is on a self- centered mode. Man is likely not to consider others in order to achieve his desires. He does not consider what ethical means to be done in order to achieve his goal rather, seeing only means that can contribute to his gain. Man becomes glued by the desire to gain. Instead of a brotherly relationship with a co- employee or a client, the relationship becomes just a functional relationship because people see each other as only a means to a desired end. They interact only by means of functions and with the reason of only accomplishing something. The relationship becomes an objective relationship and that they donâ€™t care to other employees and costumers. The â€œIâ€ and â€œthouâ€ relationship is no where to be found. Customers and other employees are treated up objects. They are not recognized as also beings with human dignity. People in doing business do not look at the welfare of the â€œotherâ€ and becomes glued with self centeredness. Because of self gain which gives birth to treating others as only objects of their desire, the public relations ethics deteriorates. The business world today is full of deception that a lot of cases and dilemmas have been produced. People does not give emphasis on the quality of service they render instead their emphasis is on the amount of profit they will get from every transaction. Money becomes the criteria of doing business and of everything. The true meaning of inter human relationship vanishes. People do away from the very essence of it. They find meaning in assimilating material things which is a true deviation from their essence. Their essence as social being is to treat others as subjects, as beings with human dignity. People also deviate from the will of God because the will of God dictates that they must treat others with respect and love. God wants people to have a harmonious inter human relationship. It makes Him sad to see people using other people just to satisfy caprices. Greed becomes the theme of the business world today and great virtues and values are hard to find. The drive of man for self gain is very strong. It is very difficult to overcome. This is the reason why we have a deteriorating public relations ethics. People seem to care for the assimilation of money and nothing else. Material possessions drew peopleâ€™s attention and they become fixated with it. Even in a lifetime, it is very difficult nowadays to detach from this sad reality of our existence. Life in the business world is always a tale of thinking to do whatâ€™s right and thinking to do what is beneficial to oneâ€™s self, very hard but interesting battle that every people is facing. With big business processing big investments for big profits, big business executives will not think twice in manipulating public relations activities to make the picture suit their interests over other competitiors.
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